Senior Marketing Manager – # 9136

Senior Marketing Manager – # 9136

We are searching for a Senior Marketing Manager.  This role is responsible for the overall management and profitability of the product portfolio, including existing products and new product development.

The Senior Marketing Manager will set the strategic direction for the portfolio to achieve revenue and profitability targets. This position will also collaborate with cross-functional teams including Sales, Manufacturing, Regulatory & Development, Finance, and Business Development, on marketing plans and lead the development of all advertising, packaging, and promotional materials to support our omnichannel strategy.

Key responsibilities include:

• Lead the development and implementation of marketing plans
• Develops marketing campaigns based on knowledge of product portfolio, market segments, profitability expectations, product cost and market conditions.
• Leads in the development of marketing, sales support, and e-commerce materials specific to brand products in a timely fashion and in accordance with regulatory requirements
• Identify potential new markets for expansion and proposes plans for lifecycle management of the product line as well as plans to rationalize the product portfolio where appropriate
• Produces demand/revenue and sales forecasts and monitors inventory levels
• Identifies key external market developments
• Works with agencies in development of campaign plans
• Provide information and materials for external customers
• Travels to field to support understanding of marketing campaigns
• Lead and coordinate annual brand planning process

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or similar fields: MBA preferred
• 8+ years of marketing or brand management experience domestically or internationally
• Progression of successful accomplishments that include experience with consumer insights, category analytics, product development and packaging
• Strong business acumen with the ability to comprehend the business implications of decisions and display orientation toward maximizing profitability
• Excellent brand management skills, including strong attention to detail and the ability to lead cross-functional teams and meet project deadlines
• Strong written and verbal communication skills along with the ability to listen and understand different perspectives to gain alignment and buy in
• Demonstrated capability to lead projects, working across departments on milestones and deadlines. Ability to multitask and flexibility to adapt to changing priorities.
• Animal Health and OTC experience is a plus

This role is on site and not remote.

 To learn more and/or apply for this opportunity, please apply here: