Product Marketing Manager
Product Marketing Manager-The Product Marketing Manager works collaboratively within the strategic business units to help drive product and service strategy and development for the strategic business units in alignment with the organization’s strategic plan and objectives. The Product Marketing Manager will participate in all relevant aspects of the strategic business unit and the decisions which contribute to the strategic business unit’s success. The Product Marketing Manager works collaboratively with staff and volunteer leadership to develop and implement strategic and tactical marketing plans for the strategic business units, including message development. The Product Marketing Manager will serve as an internal consultant to the business unit leads on the development of products and services designed to execute the business units strategy and vision. The Product Marketing Manager will oversee development, production, implementation and result tracking for all marketing campaigns, including direct mail, print and web advertising, email, social media, event marketing, content marketing and public relations. The Product Marketing Manager will ensure consistency and accuracy of messaging for the business units products and services across all communication channels and within the business unit’s portfolio. The Product Marketing Manager will help develop business plans for the development of products and services and will synthesize analytics and other market intelligence to recommend shifts in market approach; serves as in-house expert on the market approach for the product/service. The Product Marketing Manager collaborates with market research on research related to the business units offerings and provides competitive situational analysis and communicates findings to the strategic business unit.
Qualifications include a Bachelor’s degree in marketing, communications, advertising or related field. A veterinary degree is preferred. Other qualifications include 4 years of professional marketing experience, demonstrated knowledge and experience in product/service development and marketing, knowledge of the veterinary profession and the practice of veterinary medicine, skilled and experienced at effectively managing projects in a creative, cross-functional team environment, collaborative driver of results, with ability to turn strategy into action, preference for working in a collaborative, cross-functional capacity, multi-channel marketing experience, ability to bring creative ideas to fruition through writing and project development, strong writing, presentation and persuasive skills, strong communication skills, ability to influence and build consensus across all levels of the organization and ability to travel.
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