Product Manager – Consumer Sales
The Product Manager develops comprehensive marketing plans including pre-launch, launch and post launch and coordinates the marketing and promotional campaigns for assigned product(s) and develops and champions brand strategy, product strategy, product positioning across channels and overall marketing strategy to ensure company objectives are met. The Product Manager will develop product marketing plans including three year and annual plans and will develop pricing, sales strategy, communication strategy of the marketing plan in relation to the product positioning. The Product Manager will develop marketing campaigns based on knowledge of product portfolio, market segments, channel strategy, profitability expectations, product cost and market conditions and will lead the development of marketing and sales support materials specific to product(s) in a timely fashion. The Product Manager will identify potential new markets/channels for expansion of existing or creation of new products.
Qualifications include Bachelor’s degree with 3-5 years of marketing, sales or product management experience with 1-2 years of experience at the product manager level. Consumer Health Industry experience is preferred but non-related areas will be considered. MBA preferred.
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