Director of Product Management – Charlotte Metro, SC – #8190

Director of Product Management – Charlotte Metro, SC – #8190

The Director of Product Management is responsible for the portfolio of small animal products with the goal of driving profitable growth and expansion of market share. The Director of Product Management will lead a team of product managers who are developing multi-year product roadmaps that reflect customer needs, business objectives, and competitive landscapes. The incumbent will manage product lifecycle strategies encompassing launch, growth, market access, optimization, and rationalization while overseeing product mix, pricing strategies, and promotional efforts. The Director of Product Management will lead all commercial aspects of innovation, driving new products and breakthrough technologies to market. This position is highly visible and cross-functional serving as a bridge between innovation (Research and Development), supply chain, operations, marketing, and sales. Our ideal candidate will excel in strategic thinking, cross-functional collaboration, and driving innovation to meet both customer needs and business goals.

Responsibilities:

Lead and mentor a team of product managers.

Responsible for P&L management ensuring financial performance aligns with business goals.

Oversee strategic product plans developing multi-year product roadmaps to align cross-functional teams.

Develop and manage lifecycle strategies including launch, growth, access, modification, and rationalization.

Manage new product development projects from Business Case through Audit stages working in collaboration with internal partners such as innovation, operations, supply chain, finance, sales, and marketing.

Maintain a portfolio of product initiatives balancing resources, timing of returns, and risk exposure.

Design strategic launch plans to test product positioning, claims, and market acceptance.

Monitor the performance of innovation initiatives using key metrics, such as product vitality to evaluate impact and refine strategies as necessary.

Work with channel management to execute product strategy and meet topline revenue objectives.

Partner with marketing management on product campaign development.

Develop and implement product strategies to manage and mitigate channel conflicts and maximize reach.

Collaborate with professional service veterinarians to identify and engage key opinion leaders (KOL) to enhance product credibility and awareness.

Develop and manage budgets ensuring optional resource allocation and effectiveness of marketing activities.

Minimum Requirements: 

• Strong strategic thinking and the ability to translate market insights into actionable plans.
• Creative marketer with the ability to craft product experiences that deeply resonate with target audiences.
• Excellent leadership and project management abilities, with a track record of leading cross-functional teams and delivering successful innovation projects.
• Exceptional communication and interpersonal skills to effectively collaborate with stakeholders at all levels.
• Results-oriented mindset with a passion for driving innovation and achieving business growth.
• Self-motivated, adaptable, and able to thrive in a fast-paced and dynamic environment.
• Mix of technical product and commercial experience.

Experience and Skills:

• Bachelor’s degree in business, marketing, or a related field. MBA or advanced degree preferred.
• 10+ years of marketing or sales experience with 7+ years of product management or related experience

Featured Benefits:

• Medical insurance
• Vision insurance
• Dental Insurance
• 401(k)
• Childcare support
• Tuition assistance
• Disability insurance

Life in Charlotte

Our animal hospital has a small-town feel and is only a short drive to Charlotte! And Charlotte is a lovely name for a lovely city! It’s quaint and fun, has a lower-than-average cost of living, and a strong financial industry. The world’s tallest and fastest giga coaster, the largest man-made whitewater river, the only motorsports hall of fame of its kind, the site of the first gold discovery, and so much more – it is all here in Charlotte. Its modern city center, Uptown, is where you will find several of the city’s major museums, as well as shopping and dining. Charlotte reflects on its rich history in sites such as the Charlotte Museum of History, Rosedale Plantation, and Liberty Walk. For outdoor enthusiasts, you’ll get to experience and revel in all four seasons! Enjoy gorgeous hiking trails, sparkling lakes, beautiful golf courses, and a plethora of green spaces. Life in Charlotte is charming, despite its big-city size, and the perfect place to call home.