What if you had no sales department for your company’s products and services?
What if you could only rely on advertisements to generate interest in what you offer? What do you think your gross sales would be?
You might not want to consider such a scenario. However, those results are comparable to the results you receive when you only rely on job ads to find the best candidates for your employment opportunities.
When you think about it, isn’t finding and hiring the best candidates in the marketplace at least as important as successfully selling your products and services on an ongoing basis?
The case could be made that finding and hiring these candidates is even more important. That’s because top talent can have a dramatic effect on a company’s bottom line, and that effect can last for several years.
This means, of course, that you need a sales force for hiring.
Unlike a product or service, which may need to be sold only once, you have to sell more than once when attempting to attract the best candidates. That’s because you’re selling more than just one thing. You’re selling the following two things:
- The employment opportunity
- The organization that’s offering the employment opportunity
It’s completely feasible that a top candidate could be sold on the opportunity, but not on the organization. That means they will not accept an offer of employment. Or they could like the organization, but not be sold on the opportunity. The result is the same.
They could also like the organization and the opportunity, but have competing offers. What if you could have someone in the marketplace steering them towards your organization and opportunity and away from the competition’s opportunity?
An experienced executive recruiter in your niche specializes in this area. However, they don’t just passively sell the opportunity and the organization. They proactively approach top candidates, sell them, recruit them, and get them into the interviewing process.
Top candidates are often busy, not “looking,” and not entering the interview process on their own. Wouldn’t you rather have the best qualified person for your open position instead of the best person who is currently “looking” for a new position?
The key in the case of a niched recruiter, though, is that they know which candidates to approach. They already have relationships with these candidates, which makes them better equipped to know what these candidates want most in a new job.
As a result, they’re better positioned to successfully sell candidates on a company’s employment opportunity.
Do you have the personnel and processes in place to successfully sell both the opportunity and your organization to prospective candidates? If not, an experienced recruiting firm in your niche can help. They have the knowledge and the expertise, and they have the candidates your organization is seeking.
Finding and hiring the best candidates available in the marketplace IS as important as successfully selling your products and services.
Working with a good recruiter should result in hiring the best person for your position, not just the “best person looking” for a new position. We partner with companies that need to find talented people to help their business grow and become more profitable.
We help support careers in one of two ways: 1. By helping to find the right opportunity when the time is right, and 2. By helping to recruit top talent for the critical needs of organizations. If this is something you would like to explore further, please send an email to firstname.lastname@example.org.