Product Manager – Animal Health – Boston, MA
Product Manager- (Boston) Animal Health company, recently named one of the fastest growing private companies in America, making scientific advances in personalized pet care is hiring for a Product Manager. This position requires working out of an office in Boston 2-3 days a week with the rest of the week working virtually.
We are looking for a highly motivated and mission-driven team member who will join a company, leading the cutting edge of creativity and innovation in a fast-growing space in Animal Health.
As the Product Marketing Manager for veterinarians, you will develop and manage to go-to-market strategy for products for a range of products for veterinarians and pet owners. This role will work cross-functionally with growth marketing, product insights, brand strategy, PR, science, analytics and content to build our marketing campaigns that deliver on KPI’s. You will define the growth strategy, develop innovative marketing tactics, evaluate their performance and work with the product team to refine key value propositions. You will be a key driver and champion of veterinarians. You will identify opportunities for optimization, growth and drive results. The role entails research, development test messages, value propositions, tactics and campaigns to accelerate growth and brand preferences across the customer journey. You will monitor and analyze the competitive landscape and perceptions of the product to inform opportunities for growth, brand positioning and innovation. You will drive the veterinary product KPI’s, help the marketing team and sales managers understand the impact of initiatives and where there is opportunity for growth and objectives. You will drive planning with leadership and ensure that the team works along with the long-term strategy. You will partner with analytics to forecast performance and resource needs.
Qualifications include 8-10 years of marketing and strategy fundamentals including analytics, Go to Market strategy and media planning. Excellent written, oral, presentation and influencing skills, entrepreneurial spirit, intellectual curiosity, attention to detail, leadership skills with ability to drive ideas forward. Strong project management skills with ability to deliver on time and on plan. Prior hands- on experience with paid marketing channels. MBA preferred.
The company is committed to building an inclusive culture where everyone belongs and flourishes. Strong perks and benefits including a generous bonus structure, commuter benefits, top-of-the-line healthcare, every employee gets stock options, 401K match, fully stocked snack bar, new iMacs and MacBook Pros, Continuing education including attending conferences.
If you think are you the right candidate for this opportunity, then get in touch with us today. Click on the “Apply” button belowApply Now