Global Brand Manager – Oral Products
Global Brand Manager – Oral Products. The Global Brand Manager is a highly motivated ambitious professional that will focus on non-prescription Oral Products. The Global Brand Manager will be in charge of the strategic direction of their brand globally and will deliver the marketing activity and budgetary control for those products. The incumbent will build productive and close relationships with internal and external customers.
The Global Brand Manager will build the global brand strategy, will build and support the creation of innovative and effective campaigns to grow sales and market share, will lead management of all marketing elements for key segments within the portfolio, will work closely with commercial teams to implement commercial initiatives to drive profitability, will design and execute the brand plans in the US market, working closely with Key Account Managers to address the needs of retailers and with US brands to identify brand synergies, will liaise with other affiliates for successful implementation in Global markets, will handle expenditure, production and sales forecasting, will partner with operations, regulatory, product supply and customer service to ensure sufficient inventory available to meet sales goals and meeting inventory objectives.
The Global Brand Manager will manage expenditure budgets for marketing and will manage external agency relationships and ensure work is delivered on time and within budget. The Global Brand Manager will work closely with marketing and companion animal brand marketing teams to drive synergies across brand and leverage learnings.
The Global Brand Manager will lead the product portfolio development as related to Oral parasiticide control solutions. The incumbent will champion the portfolio within the broader organization.
Qualifications include a Bachelor degree, 5+ years of marketing experience, legally authorized to be employed in the United States.
Preferred qualifications: Demonstrated success in managing a brand, commercial understanding including P&L development, excellent brand, category and competitor knowledge and awareness of market environment, good understanding of the different sales channels and its key success factors, strong commercial focus, relevant market experience essential, human OTC marketing experience preferred, cross-functional project leadership, creative and takes initiative, can do attitude, analytical use of data, proactive, results driven, good interpersonal skills, ability to influence.
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